Connector Lead Magnet Playbook — EXAMPLE

Step 1

Ship a thin MCP (1–3 actions)

Read-only / draft-only tools that prove value before anyone talks to an agent. CTA only when the household looks complex.

read-only

umbrella_exposure_score

Score 0–100 + tier from home count, vehicles, pool/boat, staff, public profile. Labels EXAMPLE weights.

read-only

policy_gap_checklist

Checklist of common HNW gaps (umbrella limit, excess flood, scheduled articles, D&O for boards).

draft-only

draft_hnw_outreach

Draft a short “complex household” outreach email. Never auto-sends. User reviews before anything leaves.

Click a tool to see a sample JSON-RPC-style response…

Step 2

Distribute where agents already live

List the thin connector on Grok Bot marketplace / Cursor MCP directories — free distribution to people already building bots.

Grok Bot marketplace

Plugin listing (future)

Name: Ryskco HNW Exposure Check
Audience: private-client / umbrella shoppers
Hard filter copy: “For complex households — not personal-auto shoppers”

Cursor MCP

Local / hosted MCP

stdio prototype (yesterday’s umbrella_exposure_check)
Hosted HTTP + auth = real marketplace next step
Privacy policy + no PII retained

Step 3

Publish bot templates that need the connector

Templates create demand for the connector. Connecting the connector becomes the signup moment.

template

Umbrella Desk

Scores exposure, explains umbrella in plain English, and only offers a Ryskco conversation when tier = complex.

template

Private Client Intake

Walks a household through a gap checklist and drafts a discovery summary for James — never quotes coverage.

template

Board Seat Risk Brief

For directors / public-profile clients: flags D&O + personal umbrella interplay and drafts talking points.

template

Second-Home / Waterfront Scan

Pool, boat, rental, flood excess — turns lifestyle assets into a gap list + optional outreach draft.

Step 4

Make connecting = signup

When someone installs a template and connects the MCP, that’s the lead. No cold form for $900 auto shoppers.

Flow (EXAMPLE)

User picks “Umbrella Desk” template
Prompted to connect Ryskco HNW Exposure Check
OAuth / API key → account exists
First tool call that returns tier=complex → soft CTA to James

Gatekeeping

CTA copy only renders for complex / HNW signals
Low / moderate: educational explain only
Never chase general shoppers into a call

EXAMPLE complex score → CTA unlocked

Step 5

Ship more templates (same connector)

One thin MCP, many bots. Each template is a new “shelf” in the marketplace without new backend surface area.

Umbrella Desk (v0) Private Client Intake Board Seat Risk Brief Second-Home / Waterfront Scan Annual Review Reminder (draft-only calendar nudge)

Toggle the open ones — this is a local checklist only; nothing is published.

Step 6

Write connector descriptions as outcome-focused job posts

Vague marketing copy loses agents. Outcome copy tells a bot (and its user) exactly what job gets done.

vague Marketing fluff

“Powerful insurance insights powered by AI. Unlock coverage clarity for modern families with our seamless connector experience.”

No job. No inputs. No who-it’s-for. Attracts the wrong shoppers.

outcome Job-post rewrite

“Given household signals (homes, vehicles, pool/boat, staff, public profile, current umbrella limit), return an EXAMPLE exposure score 0–100, tier (low / moderate / complex), top 3 drivers, and a suggested umbrella range. If tier=complex, include a soft CTA to talk with a private-client agent. Educational only — not a quote.”

Clear job, clear gate, clear non-goals.